Leading games technology company today announced the industry-wide availability of brainCloud, a streamlined backend solution for comprehensive, cloud-based game management.

Ottawa, Ontario, and Montreal International Games Summit (MIGS), Nov 12, 2014 — Previously only available to select game developers, bitHeads has officially launched brainCloud to support backend development and build revenue opportunities for game developers.

An out-of-the box solution for game development and management challenges, brainCloud is set to revolutionize the interactive games industry.brainCloud is a robust backend cloud-based production toolset that cuts game development time and costs by providing a one-stop solution that manages multiplayer features, monetization, cross-platform analytics, promotions, sales, and more. brainCloud works seamlessly with existing tools to operate and grow a game developers’ core business.

Dramatic shifts in mobile game development over the last five years demand fast-paced development that integrates innovative tools and drive user engagement while providing effective analytics and monetization strategies. To be commercially viable, games require multi-platform and multi-network support, game management systems, deployment, and advanced analytics. Addressing this need, brainCloud is an advanced solution within the emerging category of the cloud-based platform tools for games development.

Key brainCloud features include:

• Game Features – multiplayer, matchmaking, cloud-saves, identity management, social integration, leaderboards, achievements, push notifications, virtual currencies, and in-app purchasing. Using the JavaScript-supported brainCloud Cloud Code feature, developers are able to build in additional features.
• Local Platform Integration – when a player is awarded an Achievement in brainCloud, that achievement is also triggered in iOS GameCenter.
• Advanced Pricing and Promotional Features – brainCloud provides support for multiple virtual currencies and coordinates the product and pricing management across all platforms, allowing the developer to quickly put items on sale with just a few clicks.
• Scheduled Promotions – sales can be pre-configured well into the future and when the promotion automatically triggers, players will receive notifications on their devices (in their language), and automatically get the preferential pricing when they go into their store screens.
• Advanced Auto Promotions – developers are able to define dynamic target segments of users and trigger individual promotions just for them. For example, a developer could define a promotion for “MVPs that may be leaving the game” – and define the criteria as “players who’ve played > 50 times, who’ve spent > $20, and who haven’t played in the past 5 days”. Whenever a player enters this segment, a special “Promotion for MVPs” would be triggered, offering them a product at a huge discount, in an attempt to keep them in the game longer.

“Auto Promotions are just the beginning of the sort of advanced monetization features that bitHeads has in store for brainCloud,” notes brainCloud product manager Paul Winterhalder. “There’s no limit to the sort of advanced features that we can build to help developers to better engage and monetize their communities.”

“Having worked with the team at brainCloud on multiple projects, they definitely know their stuff when it comes highly-scalable back-ends,” says Stu Duncan, founder of Bight Games, the creators of ‘The Simpsons: Tapped Out”.

“Before building our latest game, Project Cyber, we looked at a number of backend-as-a-service platforms. None of them had as complete a game feature set as brainCloud”, says Spearhead Games co-founder Atul Mehra.

Wanda Meloni, CEO of M2 Research explains, “Solutions such as brainCloud now offer small-to-mid-size developers the sort of back-end infrastructure previously only available to larger developers such as Zynga, King.com and Supercell. Providing an out-of-the-box solution, bitHeads and brainCloud are really leveling the playing field.”

Outlining key findings from M2 Research’s upcoming State of Game Development Report Meloni notes, “Independent developers with less than 25 employees now make up 62% of the games development market, while mid to large scale indies represent another 13%. With 75% of the total game development market made up of independent teams, optimizing backend infrastructure is critical for developers looking to build in cross-platform development, monetization and ultimately cost savings.”

“bitHeads has been building customized backend solutions for clients since 1995. The growth and need in the market is there, and with brainCloud we have built a robust and scalable platform that helps developers concentrate on what they do best – make great games. We help them get games out faster, save on development, hosting and maintenance costs, and have built-in features specifically created to increase revenue,” says Scott Simpson, CEO of bitHeads.

Developers who sign up before December 31, 2014 qualify for special early adopter pricing until 2016. Sign up for a free trial now at getbraincloud.com.

ABOUT BITHEADS: For nineteen years, bitHeads has been building games and network development solutions for some of the most well respected brands in business today. Providing secure, custom development solutions bitHeads is a leading provider of cloud and backend infrastructure, mobile, big data and M2M solutions. brainCloud has been developed in partnership with the Canada Media Fund.

For more information on brainCloud please visit: www.getbraincloud.com

Visit our website for further information on the parent company: www.bitheads.com

CONTACT DETAILS:

Melissa Brown, CEO
Five Leaf Clover, Inc.
Mel@fiveleafcloverinc.com
+1 (858) 382-8392